That is just what I am doing! When you weave wire like I do, or make molded silver jewelry, or bead, or cut cabochons, or do anything related to jewelry, you know that your time is money, and it takes money to fund your "time" doing what you love.
Okay...that was a mouthful, huh? But the reality is just this: We all have a certain amount of time to work, play, and shop, earn money, and spend money. Research has shown that this year is supposed to be a banner year for online shoppers.
Did you know that 45% of online shoppers have bought something they would not have bought in person? Did you also know that 96% of people are more apt to buy on a site that offers free shipping? (http://visual.ly/online-shopping-trends-2013-14)
Those statistics are huge if you, like myself, are doing the majority of your sales online. Of course, you may have a website and do most of your sales elsewhere. Wouldn't you like to increase your sales online to add to your bottom line?
Let's look at some reasons customers are turning to online shopping: The cost of gas. Parking at the mall. Fighting the crowds, especially with children. Finding the right gift in the time you have to shop. And that is just a few reasons people are turning to online shopping. Do you know that 73% of shoppers do at least 1/2 of their shopping online? That's huge!
Here are some more stats to digest. There is a shopping cart (at the store) abandonment rate of 65%!!! The average order for an online buy is over $118!! 79% of people would rather get free shipping than a discount. 62% rarely return items bought online!
Well, that's enough statistics. If you have a website, ramp it up and email your customers and post it all over your social media site. It's time to get serious about sales. So...I will start by having my own...